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1960 sponsor

1960 sponsor

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I andra halvlek fortsatte Irland pressa och i Detta väckte Sverige rejält och man började skapa fler och fler bra lägen. Efter det väntade en jämn match mot Italien som hade vunnit mot Belgien i första matchen med 2—0.

Sverige spelade bra och var minst lika bra som italienarna. Även detta var en jämn match där Sverige spelade bra och skapade en del lägen. Trots bra spel var detta inte Sveriges EM och i den Förhoppningarna blev inte höga för svenska folket av olika anledningar: I september inledde Sverige med oavgjort, 1—1, hemma mot Nederländerna.

I mars var det dags igen. Därmed ledde Sverige gruppen, vilket skulle ge en direktplats till VM. Efter sommaren kom dock en tung 3—2-förlust borta mot Bulgarien och Frankrike tog över förstaplatsen efter att ha besegrat Nederländerna med 4—0.

Sverige vann dock ett par dagar senare bortamötet med Vitryssland med samma siffror som hemmamötet. Sverige spelade starkt defensivt och säkrade playoffplatsen.

Den 13 november i Milano skadade Johansson sig och tvingades kliva av. Förbundskapten Janne Anderssons taktik under VM, liksom under tidigare kvalspel, var tydlig — en stark defensiv.

Man spelade disciplinerat, störde mexikanernas uppspel och hade bra kontroll över matchen som till sist via ett effektivt kontringsspel vanns med klara 3—0.

Det är förbundskaptenen som leder landslaget och är direkt underställd, tillsammans med den assisterande förbundskaptenen, Svenska Fotbollsförbundets styrelse.

Allt praktiskt runt landslaget oavsett förbundskapten leds av landslagschefen Lars Richt [ ] , trots yrkestiteln är han inte chef över förbundskaptenen och den assisterande förbundskaptenen men är dock involverad vid när Svenska Fotbollsförbundet ska rekrytera nya förbundskaptener.

Landslaget har kvalificerat sig till ett flertal EM- och VM-slutspel. Fram till hade Sverige ingen förbundskapten.

Rudolf "Putte" Kock ingick. Engelsmannen George Raynor fungerade dock i praktiken som svensk förbundskapten vid Olympiska sommarspelen och Världsmästerskapet i fotboll Tidigare var det Umbro som tillverkade Sveriges landslagsdresser.

För utförlig lista se Lista över svenska landslagsspelare i fotboll. Spelare i fet stil är fortfarande aktuella för landslagsspel.

Marcus Allbäck 1 , Mattias Jonson 1. Följande spelare var uttagna till Nations League -matchen mot Ryssland den 11 oktober och vänskapsmatchen mot Slovakien den 16 oktober Antalet lag var 8 t.

EM i Sverige EM hölls i Sverige. Danmark vann sensationellt turneringen efter en minst lika oväntad finalseger mot det nu enade Tyskland.

Orsaken var inbördeskriget i Bosnien vilket ledde till att Förenta nationerna införde sanktioner mot landet. Sverige blev utslaget i semifinalen efter förlust med mot Tyskland.

I finalen besegrade Tyskland Tjeckien med och tog därmed sitt tredje EM-guld. I och med utökningen till 16 lag hade EM nu bli ett riktigt stort evenemang, och intresset har fortsatt att öka.

Grekland vann mycket sensationellt EM efter att ha besegrat hemmalaget Portugal med i finalen. Antalet deltagare blir därmed lika stort som i VM-slutspelen När det gäller bland annat publikintresse och sponsorintäkter förväntas intresset öka.

His work with these groups and at McCann is predicated on this pre- cept: They know the basic difference be- tween right and wrong.

L On the production house side of ' the fence are several types of bids. There are times when a film pro- ducer's bid will vary due to his pre- vious familiarization with the client's product and mode of operations.

The con- Changing producer often negates close working relationship tinuity of ideas is a cornerstone in mutual understanding. If we accept that tv commercial production is in j every sense part of the communica- jtions process, then it follows that the practice of bidding, which greatly in- hibits continuity, is the nemesis of effective communications.

It is highly improbable that a spon- sor exists today who, in the interests of effective advertising and economy, seeks a new advertising agency from week -to -week or month -to -month.

Such a practice would hardly be eco- nomical, much less result in effective advertising. Yet, the film producer is asked to perform like the bride, al- though he is only a bridesmaid!

So, we producers find ourselves in much the same position of the hypo- thetical ad agency serving a roster of itinerant clients.

If, therefore, great differences in bids do sometimes ex- ist, it should be understandable. These differences are not born of producer avarice or munificence.

With most agency producers them- selves astute estimators of cost, pro- ducer greed is inconceivable, and I don't think we'd find many producers motivated by sheer generosity.

In order to stay in business, the producer must have a constantly mar- ketable commodity — creativeness, manual skill, experience, materials, facilities, etc.

Therefore, when com- petition must be met, he will make adjustments in the marketable com- modity or in the way it is marketed.

The more severe the adjustment, the poorer the end product. Too many severe adjustments would literally drive the producer out of business.

Then, agencies would be faced with a real threat— a smaller and stagnating pool of bidders, and tv commercials that reflected the situation.

All things being equal, differences in bids will arise because of varying interpretations of the same story- board. When these interpretations are wide apart, the bids will be, too.

Much of this may be attributed to the lack of continuity which the bidding system breeds. When a producer and an agency establish a close working relationship, a rapport inevitably re- sults and the agency gets precisely what it's looking for.

Even in that halcyon day when bid- ding is no more and producers thrive ulcer-free, the same job rarely will be equal in cost when produced at two different studios.

That is, costs will differ so long as human beings con- tinue to think and act differently. But, in that day, the great disparity in prices will cease and then, only then, will creativity truly blossom — and at bargain prices.

When American Tobacco first entered syn- dication with another syndicator its chief motive was apparently to ob- tain extra tv circulation for Lucky Strike.

When its initial list of mar- kets included a few in which it couldn't clear good time, it simply substituted other markets on the the- ory that people smoke everywhere.

So far it has Reynolds' syndication strat- egy is entirely different from the two brands mentioned above. Reynolds buys directly from stations which have acceptable syndicated shows on the air and earning satisfactory rat- ings.

Reynolds' policy is to seek out good cost efficiency in time periods which provide nighttime platforms for its second commercials.

The names and addresses of the publisher, editor, managing editor and business managers are: Bernard PI at t.

McMillin, New York, N. Stockholders owning or holding 1 percent or more of total amount of stock: D C; Nor- man Reed, Washington.

The known bondholders, mortgagees, and olher security holders owning or holding 1 percent or more of total amount of bonds, mortgages, or other securities are: Paragraphs 2 and 3 include, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whom such trustee is acting: Tills information is required by the act of.

Vice President Sworn to and subscribed before me this 28th day of September, Laura Oken Paperman My commission expires March First — it's a perfect illustration of what a great campaign can do.

Second — it proves that the advertiser who believes in advertising ends up a power in his industry. So — how does this concern a broadcaster?

So — it works the same way here. Every station that sells advertising — and has equal faith in buying it as well — always winds up with a bigger share of spot in its market.

And don't eliminate the "tattoo". But there's a special segment it reaches best. That's our sales "tattoo" — substantiated by every independent survey made.

Schedules for Colgate Dental Cream begin this month in a number of markets. Prime minutes and chainbreak placements run until the end of the year.

Campaign on its appliances starts this month in reportedly top markets. Day and night minutes will be scheduled, moderate frequencies.

Going into about 25 markets this month with schedules for Deep Magic. Short runs of night minutes will be used in November and December.

Campaign in about 25 markets begins this month on its shirts. Schedules will run up until Christmas, day and late night minutes.

Three-week runs are being set with day and fringe night minutes primarily, six to 12 per week per market. Kicking off the Christmas campaign for its toy guns in over 50 markets this month.

Minutes, three- to five-minute spots per week per market, are being scheduled. Traffic and day minutes will be scheduled for 12 weeks.

North American Van Lines, Inc. Placing sched- ules to start mid-November to promote its household goods freight service. Buys are for 6 weeks using minute segments.

Lining up one-week sched- ules in December in the top markets. Placements are five-minute news casts. And it's growing larger every day.

And its lead has grown consistently year after year. You can't think of one without the other. That's why more national advertisers place more business on WLIB than on any other station programming to this vital mar- ket—they know that WLIB has proved itself far and away the most effective buy.

FCC monthly reports, commercial stations. TyM August August 8 months 8 months Home , , 5,, 4,, Auto , , 3,, 3,, Total 1,, , 9,, 7,, Source: Thete flgnrti are of C.

Note that the listening level shows little or no change through most of year. Slight fall-off in summer is compensated somewhat by out-of-home listening.

Editing was done on the spot and combined with other portions of the commercial. And each complete commercial was "in the can" while the whole crew was still on location.

For hard sell commercials or big budget specials, tape cuts production costs to the bone, eliminates fluffs, makes schedules more flexible and, most importantly, gives the production a "live" look.

Its uses are limited only by your imagination. T 3M Co. In- clude 25c in coin for eoch copy ond moil to: What s happening in U. But a time bomb for all of broad- casting could be hidden in this particular haystack.

The motion picture exhibitors would be almost certain to appeal any such authorization to the courts. One of their major points would be that Paramount case dictate against ownership of theatres, the means for exhibition, by producers of motion pictures.

This is a point which has long been a threat to television and specifically to the networks. Congressional committees, the Department of Justice and the FCC have all been told on occa- sion that network ownership of stations violates this precedent.

There has been no disposition toward action in any of these quarters. However, this does not "insulate" the practice from attack by private parties.

If the appeal is made on these grounds, it would not only endanger a pay-tv grant to RKO, but would also put their tv sta- tion licenses in jeopardy.

Beyond that, it would threaten the tv station licenses of the net- works, NTA, and anybody else who produces and distributes programs. Which is not to say that the courts would rule that the motion picture precedent applies in the tv field.

The courts would determine the question solely on the facts in the tv in- dustry as they might or might not square with the motion picture industry situation.

The important point here is that the government agencies have not, at least not yet, de- cided to take the question to the courts.

For this reason no ruling has yet been made. But the theatre owners are at perfect liberty to initiate a court determination of the ques- tion.

The exhibitors would be more than willing to turn tv upside down. They cite the need of the nation for free tv when they oppose pay tv, but they have never failed to do their best against free tv otherwise.

At one time they were cited for violation of antitrust laws in bring- ing pressure to bear against film studios aimed at preventing release of films to free tv.

Barrett Prettyman, head of the President's Conference on Administrative procedure, has suggested that perhaps regulatory agencies might do with less of a judicial atmosphere rather than more of the same.

The study of the regulatory agencies had its root in the Harris probe and other Congres- sional bows in this direction. The report on the study, containing official recommendations, is expected to arrive on President Eisenhower's desk on 21 November.

Meanwhile, Prettyman said that more infor- mal relations between the agencies and the industries they regulate speed up agen- cy work "in certain areas.

In the meantime, old FCC pronouncements on the subject are completely invalid. Stations have only the law which forbids failure to reveal sponsorship, plus the law passed by Con- gress in the past session, to guide them.

Ford said, however, that all need not be chaos. He told stations, in effect, to interpret the new law with "common sense," and promised the FCC would be "reasonably lenient in the interim" before new regulations can be adopted.

If wavering pace of national spot film programing suddenly ends and there's a major comeback, you can credit a lot of it to Shulton Wesley Associates.

Shulton cut its network ties and became a national spot programer last year for one sim- ple reason: Since switching its programs budget from network to national spot film Shulton enjoyed a 30 to 40 per cent increase in counter and shelf space, thanks to station help.

This year Shulton will use 94 stations for five weeks between Thanksgiving and Christmas for Shulton Holiday Playhouse, actually a group of five former pilot films: Trade estimates of a half-million dollar cost are: Charles Amory of Wesley has been visiting stations all over the country clearing time, preferably on Friday nights before weekly paychecks are spent; he's avoiding Saturday evening slots where possible, on the theory the family's money is already committed for the week by then.

Shulton owns the five half-hour films outright; last year it owned Race For Space out- right and allowed stations to re-run it in exchange for carrying extra Shulton spots; inci- dentally, next year Shulton will use six full hour specials.

By last week Shulton had already cleared all its 94 markets except Buffalo, Columbus, 0. Before it turned to its own program in spot Shulton was a hefty spender in seasonal net- work specials.

There's a packet of bad news for tv distributors of feature films if a report concerning ABC TV late night programing turns out to be true.

The report is this: If carried into effect, the plan could freeze feature films out of late night spots on ABC affiliates, remove many sales prospects from the feature film distributors' list and, what's more, create local feature film surpluses.

Station business of feature film specials to toy and game advertisers is in a pre- Christmas boom. The beer advertiser is selling off markets it doesn't want of Third Man, a series it bought on a national spot basis except New York from NTA.

The pilot for Jackpot Golf has already been made; 26 half -hour episodes will be shot on tape and can be transferred to film.

An old complaint against the networks is making the rounds again: In such cases the network's syndication division takes its usual distribution fee of ap- proximately 40 per cent without making a production investment.

Furthermore, some new expressions of discontent have been voiced against what produc- ers call the excessive distribution commission in international syndication, especially where the distributor only makes a few cable phone calls and ends up with the biggest share of receipts.

The latest gimmick of one feature film distributor is a 25 per cent surcharge on movie packages in exchange for a promise to deliver spot business from a na- tional advertiser equal to the price of the package.

Here's how it works: So far two midwest stations and one eastern outlet are involved. Hour-long specials with a documentary flair is one program area which stations can profitably enter as producers and syndicators.

Additionally, WBKB is hoping to sell several subsequent runs to local sponsors and isn't overlooking the possibility of theatrical bookings.

Those new animated shows have been doing well for themselves in ratings. MPO is one of the few commercials producers to seek a solution to financing problems in the sale of stock rather than in a merger.

Although MPO's industrials business is climbing faster than its commercials, the latter still accounted for 85 per cent of its gross business in the last fiscal year.

There were rumblings of another accent-on-youth executive checkerboard play within Merle Jones' CBS domain when he returned from his foreign climes trip.

The report has it this way: Walt's ; Shakespeare, ; Bryant, If you hear the cosmetic 6eld referred to as the "lunatic fringe," don't be too quick to respond with a sardonic chuckle.

Relations between one of the biggest users of tv and its agencies have become somewhat awxy because the president of the client company has made it a policy: After the breakup of a meeting she was approached with this greeting: ABC TV says it can't understand why all the tumult about its testing of the second commercial and four commercial-breaks concept in daytime when CBS TV has allowed the practice: American Home was allowed to do it there but the client agreed to go along with CBS' change of policy which went into effect on 15 September.

Here's what some agency upper-crusters deem their most serious problem: The inabilitv of a goodly percentage of creative people to get down to selling from the established selling story, instead of striving to be cute and different.

In other words, sticking within the confines of the platform, or blueprint. Let Pittsburgh's hottest adjacencies carry the ball for you this season.

Involved are 80 markets at thd rate of tv spots and 1 radio spots a week per market. Darrilyn Diclcerson r by Allen Anthony, station's dir.

DeCesare r promoted to v. Jack Kji Carver from Doherty, Clifford. Steers and Shenfield to Lennen -Si Newell as v. Pausing to wave goodbye on arriving back in Chicago are l-r Mr.

Dyer pro- moted to corporation treasurer, Jacob luppert. George Weissman iiamed chairman of the board and 3hief executive officer, Philip Morris Overseas.

No need to ex- aggerate or falsify them, distort or smear them. To the degree we do so, only to that degree do we seem to en- courage criticism.

And only when we have encouraged such criticism, do we have to waste our energies in trying to find a healthy recovery from it. Perlman Associates for Glen Raven's hosiery, tricot, sales yarn and woven fabric divisions.

Wilson Manufacturing hair curlers, hair accessories , Sun- bury, Pa. Frozen Cooked Foods Div. Newport, and Old Gold Straights Dumont; Leonard Goldenson, pres.

John Zu miner from Wesley to Grey. Rob- iiiMon from Meredith Publishing to assistant media director. Fred Norman from Paul Raymer to J.

Hoffman from Hoff- man-Manning head to Preiss and Brown. Chester MacCrackcn to creative and executive staff.

They were named v. Jeanette Le Breeht, John F. Lowe, Grant Adver- tising. Williams and Swan- son Advertising. Al 'ording to Cash: Soft drink sales began to climb no- ticeably during the first half of the year.

At the same time, soft drink makers hit new heights in tv advertis- ing expenditures. Total gross billings, spot and net, for that period: With tongue in cheek: The column, entitled On Cam- era and written by station writers un- der the pseudonym of Ann Tenna, incorporates sparkling news bits of station personalities, doings and pro- grams.

Occasionally, the column takes little pokes at tv's foibles. We point with pride: Friedland, Plains Television Stations , saluting the tv industry election and convention cov- erage public service endeavors with a series of second filmed announce- ments pointing out specific examples of this unusual public service by the industry as a whole.

People on the move: Grady Jackson Burney, Jr. Louis, to advertising, promotion and public relations director, that sta- tion. C, studio operations department, to co- ordinator of press and promotional activities, that station.

Tom Bern- stein from sales promotion assistant. Telemeter, who con traded with American Federation ol Television and Radio Artists, last week, making arrangements to show as its first attraction, Gian Carlo Menotti's The Consul, a production telecast over NBC several times in the past.

Air Force citation "in rec- ognition of consistent and devoted service in assisting the U. Air Force Recruiting Service.

The statistical data emphasized the implications of American industry's need for stronger competition via ad vertising in the international market especially Latin-America and Africa For instance, it was predicted that in 10 years it would be selling more of their output overseas than in the U.

S It was pointed out that more and more U. He's New York manager of Croslej Broadcasting. Miss Teenage America The sponsors: Miss Teenage America herself will win the grand prize of a Manufacturers are going along with the contest program also.

They're being licensed to use the Miss Teen- age America label on their prestige products. I To mark the occasion, the station put out an historical events packet showing, pictorially, some of its pio- neering events.

I Fun for the money: Paul, led local media and admen a merry chase for the plum: Ideas brief but bright: Songstress Patti Page to award prize to owner of worst looking neckwear.

In case of a tie, ties will be awarded. Ull- nian from national spot sales man- ager, Richard H. To set the record straight: KQV is also participating in the collective Pittsburgh station efforts to raise money for the United Fund.

K-BOX, Dallas, winner of two awards: Barrington Company of St. Smith; commercial manager, Bob Watson," chief engineer, Willard Shimski.

Included in the initial issue is a statement by the network's president. Hurleigh, which describes as the year radio and tv "stood up and was counted.

It'll be replaced hy two situation comedies: Happy and One Happy Family. Colgate's minute on Raven will be transferred to the Outlaws.

The other participations are short term. Adams Hats is setting a precedent among hat manufacturers by being the first to toss its head- gear into the network tv ring.

Fm rep firm branches out: Arnold Bakers, Port Chester, N. Chicago, hegan 16V 2 hours daily, weekdays, programing.

WWMT-FM, New- Orleans, getting together with area fm radio distributors to plot a large- scale advertising program in an ef- fort to sell fm listening and radios.

Headed by Petry v. How best to cooperate with a rep is also a subject on the agenda. Schuessler from George P. Holling- bery to Petry tv sales staff, Atlanta.

De- troit, from Petry to Everett-Mc- Kinney. The series had runs on ABC TV at two different times and for two en- tirely different types of advertisers: Tuesdays at 9 p.

Casper Chouinard and Charles M. Richter have formed Tele-Talent, Inc. MPI of East 57th St. Figures shaw percentages af TV homes reached weekly, day ar nighl.

During prime 6 to 9 p.

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